Dear Dr. Pepper Ten,
I recently found Dr. Pepper Ten at my grocery store and purchased a case. I love trying new products and I'm a huge Dr. Pepper fan, so I was excited to check it out. I thought it was delicious and planned to buy it again soon.
Today, I was watching football with my husband and noticed that Dr. Pepper Ten was a sponsor. Then I saw the Dr. Pepper Ten tagline, "It's Not for Women."
Here's the deal, Dr. Pepper Ten. I understand that you're trying to let men know it's OK to drink diet soda. I really do. However, I really think you missed the mark on this campaign. Here's why:
- In my household, I do 90% of the grocery shopping, so I (the woman) am responsible for deciding what goes into that cart. If I don't buy it, my husband isn't going to drink it - no matter how "manly" it is. And honestly, most of the women I know do the majority of the grocery shopping for their families.
- My husband has been drinking diet soda for years - he's far more likely to purchase it than I am. It has never once crossed his mind that drinking diet soda is girly in any way. In fact, most men I know drink diet soda. My husband also drinks light beer with absolutely no qualms whatsoever.
I work in the financial services industry and every single day, I have to fight to prove that I am just as good as the men in my organization. I am not alone in this. With all the unfairness and discrimination in the world today, I don't think it needs to come from the beverages we drink.
I understand that you have a choice as to what ads you run, but I also have a choice as to what I spend my money on. And thanks to this offensive ad campaign, I'm thinking Diet Mountain Dew is going to be my new thing.